What is a Bounce Rate?
The bounce rate is the percentage of visitors to a particular website who navigate away from the site after viewing only one page. This is not always a bad thing depending on what the goals of the website are. Typically you strive for a low bounce rate as you want people to click from page to page reading content. This shows engagement.
Sometimes a bounce rate can be misleading, like when someone pulls up a webpage to get a phone number or address. Sometimes upcoming events are displayed on homepages and that may also be what people are looking for.